Thursday, May 30, 2024

Deepening ‘Belt and Street’ Initiatives: Outstanding International Growth for DENZA in 2023

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SHENZHEN, China — As a luxurious new vitality model co-created by BYD, a frontrunner in new vitality autos, and Mercedes-Benz, the inventor of the gasoline automotive, DENZA has globalization in its DNA. Not solely are all its merchandise designed for a worldwide viewers, however it additionally aspires to be a number one world new vitality luxurious automotive model. Guided by a worldwide technique, DENZA actively embraces and implements the “Belt and Street” initiative, constructing a worldwide model picture, honing its inner strengths, and reaching exceptional success each domestically and internationally.

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2023 marks DENZA’s inaugural 12 months on the worldwide stage, with vital appearances at prime world auto reveals, such because the Bangkok Worldwide Motor Present in March, visited by former Prime Minister Prayut Chan-o-cha; the Munich Worldwide Motor Present in September, the place its European debut was broadly acclaimed; the Japan Mobility Present in October, the place it stood out as the only Chinese language luxurious automotive model and secured its first worldwide order; the Thailand Worldwide Motor Expo in November, the place the DENZA N7 continued its worldwide journey following the DENZA D9; and the Hong Kong Worldwide Auto Present in December, the place the DENZA D9 made its debut and opened for pre-orders. With a gradual and orderly worldwide growth, DENZA has not solely gained the hearts of worldwide media and clients however has additionally laid a stable basis for turning into a number one worldwide high-end model, poised to be the “enterprise card” of Chinese language new vitality luxurious vehicles, redefining China’s automotive trade and introducing DENZA to a worldwide viewers.

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Past its worldwide success, DENZA has additionally achieved exceptional leads to the home market. Its first MPV, the DENZA D9, with its luxurious options in design, consolation, intelligence, management, and security, and its suitability for each household and enterprise use, grew to become the quickest Chinese language new vitality luxurious mannequin to ship 100,000 models in simply 11 months, setting a brand new trade file. As of early December 2023, the DENZA D9 has been the top-selling luxurious MPV over RMB 300,000 for 11 consecutive months and is predicted to be the annual gross sales champion for MPVs in 2023.

Notably, the DENZA D9 excels in each gross sales quantity and pricing, boasting a mean promoting worth exceeding RMB 420,000, making it the highest-priced mannequin amongst Chinese language automotive manufacturers. Moreover, it holds the highest place in resale worth inside the new vitality MPV phase after one 12 months, setting a brand new normal within the luxurious MPV market. Past its recognition amongst mainstream households, the DENZA D9 is the automobile of alternative for a lot of trendy elites, together with nationwide actress Hai Qing, well-known TV host Yang Lan, and distinguished entrepreneur Cao Hui, all embracing this new luxurious.

As a pioneer combining BYD’s main new vitality know-how and Mercedes-Benz’s luxurious manufacturing heritage, every step in DENZA’s world journey not solely opens infinite prospects for the model but additionally showcases the allure and power of Chinese language new vitality luxurious automotive manufacturers. Sooner or later, DENZA will proceed to speed up its world improvement, enrich its luxurious product lineup, and create an unparalleled luxurious journey expertise for world customers, additional supporting China’s journey in the direction of turning into an automotive powerhouse.

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About DENZA

In 2010, DENZA, a luxurious new vitality automotive model, was collectively established in Shenzhen by BYD, a frontrunner in new vitality autos, and Mercedes-Benz, the inventor of the gasoline automotive. It was the primary model devoted to the brand new vitality luxurious automotive market. Over the previous 13 years, DENZA has gone by means of three phases: initiation, accumulation, and innovation. In the meantime, the Chinese language market has witnessed a wave of technological revolution in new vitality autos, quickly altering folks’s understanding of vehicles and considerably remodeling the posh automotive market with the event of latest vitality. On Might 16, 2022, DENZA underwent a model renewal, embodying three distinct attributes and three main benefits from the outset. We possess an impartial model, merchandise, and group, and have three core aggressive benefits in our services. First is the main new vitality and clever know-how endowed by the BYD Group; second is the main luxurious product high quality ensuing from 13 years of joint improvement with Mercedes-Benz; third is the tender energy that DENZA has constructed to satisfy the present and future wants of latest vitality automobile customers – a number one consumer ecosystem service system. Sooner or later, we purpose to create a brand new luxurious and complete journey expertise for our customers and construct a extra priceless good and protected new luxurious automotive model.

View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20231225949027/en/

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Contacts

Asia-Pacific: Liya Huang, pr@byd.com tel: +86-755-8988-8888-69666
Europe: Penny Peng, PressEU@byd.com tel: +31-102070888
North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503
Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906
Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554
Center East and Africa: Nikki Li, meapr1@byd.com tel: +86-755-8988-8888-62319

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