Is it applicable to speak about new tendencies within the media throughout a time of warfare? The reply is sure it’s, and furthermore we must always.The world is consistently transferring ahead and creating, and thankfully that features the Ukrainian media. If any journalist tells you the opposite, or that the Ukrainian media has ceased to exist, they don’t seem to be following an ongoing state of affairs.
Quite a lot of media retailers have certainly change into defunct due to the warfare, however new ones have emerged and preserve rising, largely on-line. Ukraine’s Nationwide Union of Journalists, along with worldwide companions, continues to offer invaluable help to the nation’s media.
Listed below are some new tendencies within the Ukrainian media.
1. Journalists are creating their very own on-line platforms
Many journalists who’ve misplaced their jobs have created their very own on-line platforms, akin to Telegram and YouTube channels. In some instances, these have change into very fashionable, and have taken the journalist to a brand new stage of their profession. Some journalists merely use their private Fb pages as media retailers. Nevertheless, such private media is clearly a type of running a blog. It could be higher if it have been complementary to conventional journalism. I’m satisfied that it’s attainable to stay an expert journalist provided that one works for or cooperates with skilled media retailers.
2. Publications with out unique content material haven’t any prospects
Journalists with out media organisations is a tragic actuality. However the state of affairs is much more paradoxical: there are additionally media retailers… with out journalists. Many such publishers at the moment are prioritising content material writers whose job is to extend site visitors so as to appeal to promoting. Journalists have typically change into “superfluous”, underestimated in each sense. There’s one necessary twist, although: Google attributes a poor rating to media retailers which don’t publish unique content material (interviews, investigations, and so on.) as a result of it doesn’t take into account such publications worthy of consideration. Such retailers haven’t any prospects.
3. Right now’s major subject is warfare, however peacetime subjects are not any much less standard
In fact, readers are excited about warfare information, interviews with navy consultants, and so forth. However peacetime subjects are additionally in demand. These embrace economics, sports activities, tradition, science, life-style (gastronomy, vogue, design, and so on). For instance, the subjects of dwelling renovation and inside design have large viewing numbers on on-line media. Why? Folks have began to worth household life and residential comforts in a particular approach. Those that have been pressured to go away their houses miss them and wish to return as quickly as attainable. Life goes on regardless of the warfare.
In my view, it has change into extraordinarily necessary to protect the skilled specialisation of journalists. For instance, sports activities journalists ought to preserve overlaying sports activities, and financial journalists ought to preserve overlaying financial information. Right now there may be an pressing want to debate the rebuilding of Ukraine and the restoration of its industries after the warfare is over. With a purpose to do that successfully, skilled journalists must know their topic inside out, to comply with what is occurring of their subject.
4. Concentrate on fact-checking
The checking of information is each necessary and in demand. For instance, Ukraine’s Ukrinform information company has a bit referred to as “Factcheck”. “Ukrinform ensures its readers 100% accuracy and helps them recognise and debunk fakes”, it says. The company says that its fact-checking is carried out by a bunch inside its overseas part. Coaching in fact-checking abilities was supplied to the editorial employees by consultants from the AFP information company, which has world-leading experience in data verification, and the Austrian information company APA.
5. Probably the most promising subject is IT
Virtually each generalist media outlet now has a bit dedicated to expertise. As well as, new skilled IT publications are being launched in Ukraine. The recognition of the subject is defined by the truth that IT is an financial powerhouse. Will probably be necessary for Ukraine’s growth now and after the warfare.
6. Enterprise content material
Enterprise information has change into one other focus of the Ukrainian media. The topic is clearly important for the nation’s restoration. Typically the topic is the development enterprise, agriculture, or the hospitality trade. A associated journalistic area of interest is materials on life-style subjects (vogue, meals, design, tourism, and so forth). This sort of content material ranks properly on the social web, which helps to draw promoting. As the primary lifestyle-specialised editor in Ukraine, the subject of tendencies and life-style is particular to me. It’s a new area of interest in Ukrainian journalism, the topic of a lot curiosity and potential. Understanding social tendencies, even on the forecasting stage, is a key to the success of companies and the nation’s financial system as an entire.
7. Amount determines high quality
A latest phenomenon within the international media is so-called gatekeeping. That is about avoiding an overabundance of reports and choosing it extra fastidiously. It might additionally enhance views on on-line media, together with in Ukraine. Articles in main publications are merely turning into shorter, whereas remaining simply as informative.
8. Welcome, AI! However reside journalism is extra necessary
The influence of synthetic intelligence (AI) is being felt everywhere in the world. Main media retailers are beginning to deploy content material administration methods that advocate high-profile subjects for publications, that choose tags, headlines, and so on. AI is beginning to exchange writers. On the identical time, reside journalism, which can’t be changed by AI, is turning into more and more invaluable.