Mojácar Council has offered its 2024 tourism promotion marketing campaign and the award of the Metropolis’s Gold Indalo at Cosentino Metropolis Madrid.
Becoming a member of the Mojácar Mayor Francisco García and his authorities group, had been the provincial deputy, Juan Martinez, and the Tourism Delegate, Juan José Alonso, who had accountability for presenting the Gold Indalo and the three particular mentions, in addition to deputies, senators and distinguished nationwide and provincial politicians.
There was additionally no scarcity of journalists, many well-known faces from TV and the audiovisual world, and from the humanities and literature among the many massive viewers which greater than stuffed the extraordinary Cosentino Metropolis Madrid amenities that supplied the right setting for such a particular afternoon for Mojácar.
The occasion was opened on behalf of the Cosentino group by Álvaro de la Haza, government vice chairman, who welcomed the attendees within the title of his firm and highlighted the rise of Mojácar in latest instances.
For his half, Mojácar Mayor Francisco García highlighted that each the Gold Indalo and the three particular mentions awarded on the night time correspond to the dedication, dedication, affection and promotion of our land, highlighting the excellence of the vacation spot Mojacar.
The Mayor gave a quick abstract of the trajectory of Mojácar since its starting as a vacationer municipality, of its vocation from the start to progressing with out shedding its essence and uniqueness, preserving its surroundings, its structure, its historical past and its traditions till it grew to become the municipality of recognised worldwide status that it’s at this time.
Its cosmopolitan character comes from the a whole bunch of artists and vital figures who’ve chosen Mojácar as a gathering level for modernity and the intellectuality of the second, Francisco García pressured.
Presently, the Mayor said, Mojácar helps the three basic pillars of sustainability: social, environmental and financial, for which they’ve wished to advertise a participatory and collaborative course of through which not solely enterprise individuals but additionally provincial and regional administrations can be concerned.
The brand new marketing campaign that Mojácar will characterize all through this yr bases its technique on the slogan “Your Finest Second is Dwelling It”, which calls consideration to society’s newly acquired behavior of paying extra consideration to the digicam, the cell, of travelling throughout the goal and of utilizing your time releasing a shutter.
This marketing campaign invitations us to lookup and revel in every part that Mojácar gives us to expertise, get pleasure from and to be current with all our senses.
An try has been made to achieve all sectors and profiles who can discover what they’re searching for in Mojácar: from younger individuals, households, older individuals with much less of a relationship with expertise, or these searching for lively tourism and sports activities. For this, advertising materials has been created that features completely different codecs that make up the marketing campaign: photographic format, audiovisual manufacturing and cinematographic high quality advertisements that can be distributed between headers for web sites, social media, outside promoting, on-line pages, press, and so on.
A marketing campaign that has additionally been created in English for the worldwide market.
It has already been launched within the nationwide markets, together with trams, native and regional TV, screens in cities, press, Mupis, social media, amongst many others.
After watching the video that sums up the spirit of what would be the promotion of Mojácar in 2024.
At this identical occasion and after a brief pause, the 2024 “Metropolis of Mojácar” Gold Indalo was offered to the Almería journalist Isabel Jiménez, which was given to her by the Mayor, Francisco García, in addition to particular “Metropolis of Mojácar” mentions to the singer and composer Vanesa Martin within the Artwork and Tradition class, who obtained the excellence from Provincial Deputy José Juan Martínez, to the College of Granada Memolab UGR biocultural archaeology laboratory within the Historical past and Heritage class, given by the Junta de Andalucía Tourism Delegate Juan José Alonso Bonillo, and at last to the El Puntazo vacationer complicated within the Native Enterprise and Custom class, offered by the Tourism Councillor María Gracia Alarcón.
After the awards had been given out a cocktail was supplied to all these invited to the presentation, which happened with energetic chat and phone with professionals from the sector, concluding the programme deliberate by Mojácar Council for such an vital day for the municipality.
